About Us
We are an international team
bringing proven support and recovery tools to the people of Ukraine.
Our Mission
We spread best practices through education and direct interactions with licensed practitioners and the general population. We work with staff psychologists in NGOs, hospitals, universities, and trauma therapy centers. We also work directly with children, military personnel, athletes, and women's groups.
At the heart of our approach is EFT (Emotional Freedom Techniques), a clinically proven method that is easy to learn, easy to share, and capable of scaling nationwide.
We believe victory in Ukraine must include the well-being of its people.
Our Story
PURE was born in 2022, days after Russia's full-scale invasion. Scott Fox, a certified EFT practitioner based in Washington DC, watched the crisis unfold and knew he had to act.
He started with free online sessions for Ukrainians. Then came partnerships with NGOs, universities, and rehabilitation centers. Then training for licensed professionals. Then workshops in bomb shelters.
Four years later PURE has trained 325+ professionals, partnered with 14 NGOs, and reached thousands of Ukrainians with tools that work immediately, anywhere, without a clinic or appointment.
Today Scott and his team are rapidly growing a network of passionate trained practitioners consisting of licensed professional and caring citizens across Ukraine.
Scott Fox
Co-Founder and Director
Scott is a certified practitioner of EFT, Process Healing Method, and Energy Psychology. Since 2008 he has worked with individuals, groups, and university sport teams. Scott works on the ground in Ukraine with leading NGOs, rehabilitation hospitals, and universities, sharing low-cost, high-efficacy tools for mental health.
Our Team
Our international team of certified practitioners blends expertise with compassion. We leverage technology to reach Ukrainians online and excel during in-person opportunities inside Ukraine.
Elisabeth Krijtenburg
Lead EFT Practitioner
Elisabeth Krijtenburg, Lead EFT Practitioner for PURE. She is a certified practitioner of EFT, OldPain2Go and Process Healing Method. With her professional and experienced approach, she helps the Ukrainian people in PURE survive the stressors of war. She is a mother of two adult children and resides in The Netherlands.
Melissa Gutierrez
Trauma-Informed Personal Growth Coach
Mel is a trauma-informed personal growth coach serving clients with her expertise in yoga, strength training and energy healing. PURE attendees benefit from her ability to share mind-body concepts that can be used easily in daily life. Mel graduated from Smith College, and resides in New York City.
Natalia Sushko
Professional Translator
Natalia is the professional translator for PURE. She has a degree from Zaporizhzhia Institute of Economy and Information Technologies and works with English, German and French in addition to her native Ukrainian. She regularly serves the communication needs of international corporations.
"I have been working in helping professions for more than thirty years. The assistance and tools provided over these two years by the coaches in this program has been invaluable. By using the tools you give, I help many other people."
Leon, 65, psychologist, Ukraine
"Everyone is open and can be themselves. After the session, my mind and body calm down and relax. Anxiety goes away. When tapping, my body and mind accept the words without resistance. I realized I can perceive words differently — not only with the brain, but with the body."
Olena, Ukraine
"The Friday group has become a support for me. I feel how my perception of myself and the world is slowly changing — my thoughts are becoming more hopeful. Tapping has become part of my life. When I am scared or lonely, I remember tapping and practice it."
Galina, Ukraine